Color Your Story: A Creative Way to Educate and Engage Your Customers
Have you ever tried explaining what your company does—only to see eyes glaze over halfway through?
Let’s face it: some industries are just complicated by nature. Finance, healthcare, and real estate, for example—are filled with jargon, processes, and ideas that can be overwhelming, even to the most interested customer.
The good news? There’s a creative and surprisingly effective way to cut through the confusion: Explainer Coloring Books™.
Yes, you read that right! Coloring books are no longer just for kids. These types of books are now a powerful communication tool businesses can use to make complex ideas not only understandable but also memorable and even enjoyable.
Here’s how businesses are turning coloring pages into “aha!” moments for their customers:
Turning complexity into clarity
When people are confused, they tune out. But when you hand them a simple, beautifully illustrated coloring book that explains your service step by step? You invite them to engage.
Explainer Coloring Books™ break down complex processes into friendly visuals and bite-sized pieces of information. Instead of paragraphs of jargon, your customers get a story they can color in, creating a deeper connection to your message.
Just imagine:
A healthcare company explains a patient’s journey—from check-in to treatment—in an easy-to-follow (and color) path.
A real estate agent showing first-time homebuyers what happens, from dreaming of homeownership to looking at houses to closing, one coloring page at a time.
A financial planner illustrating how saving, investing, and retirement planning work in simple, empowering steps.
When customers see the process—and even better, interact with it—it becomes more effective.
Boosting customer trust and confidence
People trust what they understand. When businesses make the effort to explain things clearly (and creatively), they show customers they care about transparency and empowerment.
Coloring also taps into mindfulness, which naturally helps people feel calmer and more focused.
In industries where stress and anxiety can run high — think medical treatments, big financial decisions, and major life purchases — providing a relaxed, interactive explanation can make a huge difference.
An Explainer Coloring Book™ tells your customers, “We want you to feel confident, informed, and in control.”
And that’s a powerful message!
A marketing tool people actually want to keep
Brochures get tossed. Flyers get lost. Emails got deleted. But a coloring book? People tend to hang onto it.
It’s a hands-on, fun, and engaging experience that feels like a gift rather than a pitch.
Additionally, when customers take the time to color your brand’s story, they are spending more time with your message, and that’s smart marketing! It turns a one-time interaction into a memorable experience.
Bonus? If they love it, they might even show it to friends and family. Hello, word-of-mouth marketing!
Who can benefit most?
While any business could get creative with this tool, Explainer Coloring Books™ can be also helpful for:
Healthcare providers (medical services, dental care, wellness clinics)
Financial services (banking, insurance, investments)
Real estate agencies (home buying, renting, property management)
Educational programs (STEM learning, training, environmental awareness)
If your services involve multiple layers, steps, or require some trust-building, an Explainer Coloring Book™ can be your secret weapon.
In a nutshell:
Explainer Coloring Books™ aren’t just a trend — they’re a smart, strategic way to connect with customers, simplify your message, and make a lasting impression.
In a world where attention is fleeting and information overload is a reality, giving people a chance to slow down, engage with your brand, and truly understand what you offer might be the best business move you make this year.
