Why Brochures Are Boring (and Coloring Books Are the Future of Marketing)

Traditional brochures? Yawn. When was the last time a brochure got you excited? If you’re drawing a blank, you’re not alone. It’s time for a new approach—one that’s fresh, interactive, and actually sticks with people. That’s where custom Explainer Coloring Books™ come in! These aren’t just for kids; they’re the next big thing in marketing for all ages. Let’s dive into why coloring books are set to be the future of brand communication.

1. Memorable Moments Last Longer

Brochures may look sleek, but how much do people really remember? Studies show people retain information better when it’s visual and hands-on. Hand a potential client a coloring book, and you’re not just giving them information—you’re giving them an experience. They get to engage, create, and remember your brand in a fun way that sticks with them long after they’re done coloring.

2. A Personal Touch

When you flip through a brochure, it’s a one-way message. A custom Explainer Coloring Book™, though, invites people to get hands-on with your brand. Whether they’re coloring an illustration of your product, filling in key ideas, or exploring scenes that show what you do, they’re directly interacting with your business. It’s not just information; it’s connection.

3. Visual Learning for Complex Concepts

Trying to explain a complex concept or a detailed service through text alone? Good luck. Most people are visual learners, and words alone often fail to get the full message across. That’s where coloring books shine. With simple images and bite-sized info, these books make even the trickiest concepts easy to grasp. If you’re explaining a process or a new idea, visuals break it down so your audience gets it—and enjoys the process, too.

4. People Love Sharing Their Creations

Imagine someone sharing a coloring page of your brand on social media. It’s possible! Coloring books have great shareability. People are way more likely to share something they’ve created themselves. So not only does your message stick with them, but it also reaches new eyes through social shares - without the “salesy” feel.

5. Longer Shelf Life Than Brochures

Let’s be honest: most brochures end up in the recycling bin within minutes. But coloring books? People love to keep them and even revisit them. Whether it’s for a relaxing activity or to finish coloring a page, they’ll come back to your book (and your brand) again and again.

6. A Surprising Twist That Grabs Attention

Standing out is key in today’s crowded market, and custom Explainer Coloring Books™ are an unexpected twist that helps you do just that.

Handing out a brochure is forgettable, but a coloring book? That’s something people will remember. It’s unexpected, refreshing, and lets you show off your brand’s creative side. When a potential client thinks of you, they’ll remember the unique coloring experience you gave them, not a stack of information to skim through.

Ready to Trade Brochures for Color?

Let’s face it - brochures are boring! People want something exciting and memorable. With a custom Explainer Coloring Book™, your brand can stand out and connect with your audience in a whole new way. Ready to color your way to deeper connections and lasting impressions?

Book a consultation call with us today to start creating your very own branded coloring book: culturetocolor.com/calendar